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Tracking and growing word of mouth: 107 marketers share their insights (Part 2)

My company is service-based. I am a digital marketing consultant who specializes in paid advertising solutions for clients. Even though my industry is results/performance based, I have noticed [...]

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5 Ways To Create A Wow! Customer Experience With Ed Castro Of Sage Consulting Group

Set the right expectations for your customers. When I first started out, I was working on a campaign for a dating website. The client did not mention any website issues but mentioned their top [...]

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Demystifying Digital Media for Small Businesses

Learn the best platforms and formats for launching a digital media ad campaign. ... Emarketer reported earlier this year that digital media spend is expected to increase to 54.2% of total U.S. [...]

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4 Ways to Jumpstart Your Search Engine Marketing Strategy

Search engine marketing (SEM) allows an advertiser to purchase traffic based on a specific keyword or set of keywords on a click by click, fixed impression or pay per view basis. While this cost [...]